NON-COMPLIANT ASPECTS IN SUPERMARKETS FROM THE PERSPECTIVE OF CONSUMER PROTECTION. GENERAL ELEMENTS.

Consumer protection is very important when we talk about everything that involves the activity in the supermarket, just to support the consumer and give him confidence that everything he buys from them, are products that comply with the rules of quality and safety according to law. national and European standards. This paper addresses some of the non-compliant issues facing consumers when purchasing products from the supermarket and highlights some misleading practices used by retailers as well as consumer behaviour regarding them. Thus, a questionnaire with a number of 20 questions was applied which had a number of 168 respondents. The conclusion regarding the behaviour of consumers when they have been in contact with non-compliant products is that they react passively, so that 91.1% of respondents have never made a complaint to one of the institutions entitled to consumer protection. [ABSTRACT FROM AUTHOR]