IN THE DRIVER’S SEAT: MILLENNIALS AND GENERATION Z ARE INCREASINGLY SHAPING THE CONVENIENCE STORE PROPOSITION.

The article focuses on the increasing influence of Millennials and Generation Z on the convenience store industry. Topics include how the generations are visiting convenience stores with the importance of understanding their preferences and buying habits; and the influence of technology such as contactless shopping and mobile ordering, the importance of the overall shopping experience, and the impact of price increases and product availability on customer behavior.