Sport entrepreneurs' performance in business.

Entrepreneurial orientation (EO) is one of the performance measurements in the research on sport entrepreneurship. Another measure of performance studied is coopetition (simultaneous collaboration and competition). This study tested how EO might affect coopetition. In total, 106 sport entrepreneurs from the United States participated in a survey. This survey included an experiment measuring participants' coopetition tendency (the dependent variable) and EO (the independent variable). EO affected coopetition. This relationship was negative among sport entrepreneurs who reported training with their potential competitors and positive among sport entrepreneurs who did not report such training. EO-behaviors (developing sport products, services, techniques, equipment, and practices) can encourage sport entrepreneurs towards coopetition. This might especially be the case for sport entrepreneurs who use their skills acquired from sports that they train or trained alone. [ABSTRACT FROM AUTHOR]