Promoting engagement with self‐guided digital therapeutics for mental health: Insights from a cross‐sectional survey of end‐users.

Background: Poor engagement has hindered the dissemination of self‐guided digital therapeutics for mental health. Evidence on the efficacy of technology‐supported strategies designed for increasing engagement with these interventions is currently inconclusive. Few studies have examined user perceptions of such strategies, which could yield key insights for enhancing their effectiveness. Methods: Two hundred and eleven participants completed a cross‐sectional online survey. All participants were aged 18 years and above, living in Australia, fluent in English, and self‐reported prior use of digital therapeutics for mental health needs. Survey items elicited participants' views on factor(s) contributing to their engagement/disengagement with digital therapeutics, and perceptions of engagement strategies, including: automated electronic reminders, fun facts, quizzes, and social media platforms. χ2 tests of independence were used to analyse nominal data. Inductive thematic analysis was used to analyse free‐text data. Results: Factors facilitating engagement included digestible content, assurance of confidentiality, and esthetically appealing design. Factors hindering engagement included lack of time, forgetfulness, and lack of perceived intervention efficacy. Participants had mixed views over the feasibility and acceptability of the strategies explored toward promoting engagement. Conclusions: Regardless of strategy type, succinct and easily applicable content was identified as an important feature for promoting engagement. Conversely, content that could trigger psychological distress among intervention users should be avoided. Overall, the diverse range of user perspectives highlighted that engagement strategies for any specific digital intervention should be co‐designed with individuals with lived experience of mental health difficulties. [ABSTRACT FROM AUTHOR]