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THE DESTINATION MEDIA PROFILE AND TOURIST TRAVEL INTENTIONS: THE MEDIATING EFFECT OF COVID-19 INDUCED PERCEIVED RISK.
- Source :
- Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty; 2022, Vol. 10 Issue 4, p580-604, 25p
- Publication Year :
- 2022
-
Abstract
- Information symmetry is a critical antecedent to tourists' consumptive decision-making and conative behaviour, especially in times of crisis and uncertainty. The present study is novel in its interrogation of whether COVID-19 induced perceived risk has an intervening effect in the destination media profile - travel intentions nexus of tourists. The quantitative study adopted a cross-sectional approach. Data was generated via an online survey of a purposive-convenient sample. The respondent-driven snowball sampling approach resulted in a final international sample of 323 potential tourists. Exploratory and confirmatory factor analyses, linear regressions, and simple and parallel mediation analyses were employed. As it emerged from the study, a destination's media profile, directly and indirectly, influences the conative behaviour of tourists. At the same time, destination media profile has an apparent direct effect on perceived riskoriented information symmetry. A partial diminishing intervening effect of COVID-19 induced risk is also established in the indirect relationship between destination media profile and tourists' postcrisis travel intentions. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 21479100
- Volume :
- 10
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty
- Publication Type :
- Academic Journal
- Accession number :
- 162722351
- Full Text :
- https://doi.org/10.30519/ahtr.943356