Back to Search Start Over

Chivas Distiller to Buy Skrewball Peanut Butter-Flavored American Whiskey.

Authors :
Hoffman, Andy
Source :
Bloomberg.com; 3/21/2023, pN.PAG-N.PAG, 1p
Publication Year :
2023

Abstract

(Bloomberg) -- Pernod Ricard SA is buying a majority stake in peanut butter-flavored American whiskey maker Skrewball as the French distiller looks to shore up its market position amid shifting tastes from US consumers. Pernod produces Chivas Regal and Absolut vodka and has been bolstering its portfolio with the acquisition of tequila and premium rum brands as well as launching an orange-flavored version of its popular Jameson Irish Whiskey last year. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
162581851