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Chivas Distiller to Buy Skrewball Peanut Butter-Flavored American Whiskey.
- Source :
- Bloomberg.com; 3/21/2023, pN.PAG-N.PAG, 1p
- Publication Year :
- 2023
-
Abstract
- (Bloomberg) -- Pernod Ricard SA is buying a majority stake in peanut butter-flavored American whiskey maker Skrewball as the French distiller looks to shore up its market position amid shifting tastes from US consumers. Pernod produces Chivas Regal and Absolut vodka and has been bolstering its portfolio with the acquisition of tequila and premium rum brands as well as launching an orange-flavored version of its popular Jameson Irish Whiskey last year. [Extracted from the article]
- Subjects :
- WHISKEY
PEANUTS
DISTILLERS
IRISH whiskey
CONSUMPTION (Economics)
Subjects
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Bloomberg.com
- Publication Type :
- Periodical
- Accession number :
- 162581851