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La planificación publicitaria de la prensa online: Nativos digitales vs. tradicionales.

Authors :
Martín García, Noemí
Ortega Fernández, Eglée
Arranz Rodríguez, Inés
Source :
Estudios sobre el Mensaje Periodistico; ene-mar2023, Vol. 29 Issue 1, p143-154, 12p
Publication Year :
2023

Abstract

<i>Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
11341629
Volume :
29
Issue :
1
Database :
Complementary Index
Journal :
Estudios sobre el Mensaje Periodistico
Publication Type :
Academic Journal
Accession number :
162483785
Full Text :
https://doi.org/10.5209/esmp.82662