How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions.

MLA

D’Ambrogio, Simone, et al. “How Celebrity Status and Gaze Direction in Ads Drive Visual Attention to Shape Consumer Decisions.” Psychology & Marketing, vol. 40, no. 4, Apr. 2023, pp. 723–34. EBSCOhost, https://doi.org/10.1002/mar.21772.

APA

D’Ambrogio, S., Werksman, N., Platt, M. L., & Johnson, E. N. (2023). How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions. Psychology & Marketing, 40(4), 723–734. https://doi.org/10.1002/mar.21772

Chicago

D’Ambrogio, Simone, Noah Werksman, Michael L. Platt, and Elizabeth N. Johnson. 2023. “How Celebrity Status and Gaze Direction in Ads Drive Visual Attention to Shape Consumer Decisions.” Psychology & Marketing 40 (4): 723–34. doi:10.1002/mar.21772.