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A netnography approach on the daily local-guided shopping tour experiences of travellers: An unexplored facet of the sharing economy.
- Source :
- Journal of Vacation Marketing; Jan2023, Vol. 29 Issue 1, p103-118, 16p
- Publication Year :
- 2023
-
Abstract
- This research explores the travellers' experience of daily local-guided shopping tours offered in a sharing economy platform-Withlocals using a netnography approach. Reviews of travellers participating in daily local-guided shopping tours in different destinations were gathered, and their content was analysed. As a result, seven main components of experiences of daily-local guided shopping tours revealed: guide, shopping companion, learning, hedonic experience, memorable experience, local interaction, and shop characteristics. The study substantially contributes to the shopping experience and sharing economy literature by providing a deep understanding of travellers' shopping experiences in the local guided tours organised through sharing economy platforms. [ABSTRACT FROM AUTHOR]
- Subjects :
- SHARING economy
SHOPPING
ELECTRONIC commerce
RETAIL stores
TRAVELERS
TOURS
Subjects
Details
- Language :
- English
- ISSN :
- 13567667
- Volume :
- 29
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Vacation Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 161937565
- Full Text :
- https://doi.org/10.1177/13567667221078248