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THE DIE IS CAST: HOW THE ICONIC HOT WHEELS TOY EVOLVED BECOME MUCH MORE THAN AN AFFORDABLE ENABLER TO GET YOUR KIDS INTO CARS.

Authors :
DOBIE, STEPHEN
Source :
Wheels; Jan2023, p82-89, 8p, 15 Color Photographs, 2 Black and White Photographs
Publication Year :
2023

Abstract

"My first Hot Wheels car was the Z-Whiz [based around a Datsun 240Z] and my first Matchbox car was a Land Rover Defender 90", says brand director Jimmy Liu. "I loved the idea of custom cars and hot rods", says Callum, who began collecting Hot Wheels in his early teens. [Extracted from the article]

Details

Language :
English
ISSN :
00434779
Database :
Complementary Index
Journal :
Wheels
Publication Type :
Periodical
Accession number :
161918639