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Le Super Bowl fait le plein.
- Source :
- Stratégies; 2/16/2023, Issue 2162, p7-7, 3/4p
- Publication Year :
- 2023
-
Abstract
- The article provides an overview of recent events in the advertising and media industries. It highlights the success of the Super Bowl; initiative "La Presse s'engage pour l'environnement," launched by French publishers in July 2022 to address climate and environmental issues; and a decline in programmatic advertising revenues in January 2023 is reported, based on Adomik's programmatic index benchmark.
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2162
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 161910139