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RESPONSIBLE CONSUMPTION OF GENERATION Z: AN EXTENSION OF THE KAB FRAMEWORK.

Authors :
Sze Lok Choi, Lawrence
Wa Chan, Kimmy
Fock, Henry
Na Ni
Source :
AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1381-1385, 5p
Publication Year :
2023

Subjects

Subjects :
CONSUMPTION (Economics)
GENERATION Z
CONSUMER behavior
SOCIAL responsibility
PURCHASING power

Details

Language :
English
ISSN :
10540806
Volume :
34
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161908888

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