Configurational modeling of causal ambiguities in complex enactments of marketing capabilities and performance outcomes.

Subjects

Subjects :

MARKETING
ORGANIZATIONAL performance
FUZZY sets
BUSINESS planning
INDEPENDENT variables

Details

Language :

English

ISSN :

10540806

Volume :

34

Database :

Complementary Index

Journal :

AMA Winter Academic Conference Proceedings

Publication Type :

Conference

Accession number :

161908802