Back to Search Start Over

THE ROLE OF GENDER IN EVALUATING ONLINE PRODUCT REVIEWS.

Authors :
Choi, Pilsik
Yingtao Shen
Source :
AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p788-790, 3p
Publication Year :
2023

Subjects

Subjects :
PRODUCT reviews
WORD of mouth advertising
BRAND name products
MULTIPLE regression analysis

Details

Language :
English
ISSN :
10540806
Volume :
34
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161908770

Tools

Authors Abstract Subjects Details