IMPACTS OF CO-BRANDING AND PUBLIC SERVICE ANNOUNCEMENTS: A SOCIAL PERSPECTIVE.

Subjects

Subjects :

CO-branding
PUBLIC service advertising
BRAND name products
SOCIAL responsibility of business
ACTIVISM

Details

Language :

English

ISSN :

10540806

Volume :

34

Database :

Complementary Index

Journal :

AMA Winter Academic Conference Proceedings

Publication Type :

Conference

Accession number :

161908695