Motivations of Households towards Conserving Water and Using Purified Water in Czechia.

The need to assess reasons why households do not want to conserve water or use purified water is critical when facing water scarcity during the climate change crisis. This study aimed to provide an analysis of perceptions of the public in Czechia towards water conservation. A representative questionnaire survey (n = 1824) was conducted in the whole Czech Republic to see why households hesitate to conserve water and use purified water. We discovered that most household owners are interested in conserving water and some of them are interested in using purified water. The household owners are willing to conserve water if it does not cost them too much time or comfort. They are mostly willing to think about using purified water for purposes that are hygienically safe. They mostly trust people and public figures that are closest to them, and they consume media like television and the Internet. We recommend that any communication campaign aiming to persuade households to conserve water and use purified water should explain how to effectively conserve water in households. It should also explain that using purified water in households is not unhygienic and is almost completely safe. [ABSTRACT FROM AUTHOR]