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Indonesian radio business model: radio network.

Authors :
Singarimbun, Kartika
Karlinah, Siti
Darwis, Yuliandre
Hidayat, Dadang Rahmat
Source :
Journal of Media Business Studies; Feb2023, Vol. 20 Issue 1, p93-108, 16p
Publication Year :
2023

Abstract

This study explores the Indonesian business radio model after the enactment of Broadcasting Law No. 32 of 2002. The growth of radio networks that are broadcasted through multi-platform can actually reach a wider audience. Moreover, the network uses one radio brand simultaneous content delivery with similar content, so listeners' choices are limited. This radio network business model has continued to grow since the early 2000s, and there are 15 radio networks in Indonesia. This is contrary to the spirit of the Indonesian broadcasting law which encourages diversity of content and ownership. Using a qualitative method with in-depth interviews, this research shows that local radio is used as a tool for content distribution from the central network and the branch, and that is capitalist domination. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
16522354
Volume :
20
Issue :
1
Database :
Complementary Index
Journal :
Journal of Media Business Studies
Publication Type :
Academic Journal
Accession number :
161831853
Full Text :
https://doi.org/10.1080/16522354.2021.2024983