CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES: A STUDY ON ICICI BANKS IN THOOTHUKUDI DISTRICT.

Today's current competitive business and marketing world customer relationship management plays a vital role and key element of innovative business strategy. The service and manufacturing industrial sectors are increasingly interested in retaining and sustained their new and also existing customers to produce quality product and provides innovative, effective customer services. Adequate customer relationship management practices are a basic and essential technique for achieving business goals and also sustained their customers. Customer Relationship Management is a most important influencing factor in service industry; it will help to be successfully attaining business policies for long term efficiency. Hence an attempt was made by the researcher in this study to examine the level of satisfaction on customer relationship management practices in ICICI banks. [ABSTRACT FROM AUTHOR]