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PENGARUH CO-BRANDING TERHADAP CUSTOMER-BASED BRAND EQUITY KAMPANYE INDOMIE HYPEABIS (STUDI PADA KOLABORASI INDOMIE DAN THE GOODS DEPT 2018-2019).

Authors :
Wang, Sharon
Chan, Arianis
Fordian, Dian
Source :
AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan; agu2022, Vol. 7 Issue 2, p121-132, 12p
Publication Year :
2022

Abstract

<i>Copyright of AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan is the property of AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Indonesian
ISSN :
25032755
Volume :
7
Issue :
2
Database :
Complementary Index
Journal :
AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan
Publication Type :
Academic Journal
Accession number :
161738750
Full Text :
https://doi.org/10.24198/adbispreneur.v7i2.35613