IS THIS A FAIR PRICE? – USING NEUROSCIENTIFIC METHODS TO UNDERSTAND FAIRNESS PERCEPTIONS OF DYNAMIC PRICES.

Subjects

Subjects :

FAIRNESS
NEUROMARKETING
TIME-based pricing

Details

Language :

English

Volume :

33

Database :

Complementary Index

Journal :

AMA Summer Academic Conference Proceedings

Publication Type :

Conference

Accession number :

161453704