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THE EFFECT OF CONSTRUED REPUTATION AND THINKING STYLE ON PURCHASE INTENTION IN MULTI-SIDED PLATFORMS.

Authors :
Monsalve, Soledad
Berens, Guido A. J. M.
Source :
AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p222-226, 5p
Publication Year :
2020

Subjects

Subjects :
BRAND image
ELECTRONIC commerce software

Details

Language :
English
Volume :
31
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161452761

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Authors Abstract Subjects Details