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I’ll Have What She’s Having: The Influence of Social Scarcity Cues Online.

Authors :
Stevens, Jennifer L.
Waites, Stacie F.
Hancock, Tyler
Kazandjian, Brett
Source :
AMA Summer Academic Conference Proceedings; 2019, Vol. 30, pPOP-4-POP-4, 1p
Publication Year :
2019

Subjects

Subjects :
ELECTRONIC commerce
RETAIL industry

Details

Language :
English
Volume :
30
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161452247

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Authors Abstract Subjects Details