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DOES DISTANCE MAKE THE HEART GROW FONDER? HOW PRODUCTMODEL SPATIAL DISTANCE AND AD APPEAL INFLUENCE PRODUCT EVALUATION.

Authors :
Dickson Tok
Xi Chen
Xing-Yu (Marcos) Chu
Source :
AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p239-241, 3p
Publication Year :
2021

Subjects

Subjects :
SOCIAL desirability
FEASIBILITY studies
MARKETING strategy

Details

Language :
English
Volume :
32
Database :
Complementary Index
Journal :
AMA Summer Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161450155

Tools

Authors Abstract Subjects Details