Balanced centricity: a joint institutional logic within open collaborative ecosystems.

Purpose: This paper aims to examine the change of institutional logics in actors' practices within crowdfunding platforms, seen as open collaborative ecosystems. Design/methodology/approach: The research follows an abductive approach, wherein data collection and analysis, and the search for complementary theories, constitute parallel iterative processes. A main case study was carried out, complemented by an expert panel. Findings: Balanced centricity (BC) as the main institutional logic in crowdfunding platforms delineates actors' practices (aims, resources and behaviors) into four issues: the development of an open and collaborative community; the overcoming of resource limitations; the changing roles of actors; and the co-creation of mutual (societal) value. Research limitations/implications: This study context limits the results. The COVID-19 crisis put all actors in the medical field into an extreme situation in which they had to maximize their potential to achieve a common aim. Once the crisis has passed, further research should address whether BC is maintained as actors' institutional logic. Originality/value: This paper offers a unique perspective on BC as an institutional logic that impacts actors in collaborative open ecosystems. [ABSTRACT FROM AUTHOR]