Prepare for Impact! A Methodological Approach for Comprehensive Impact Evaluation of European Capital of Culture: The Case of Novi Sad 2022.

European Capitals of Culture (ECoC) is an initiative that promotes European cultural diversity with the aim of economic, cultural, and social revitalization. Measuring complex impacts is a constant challenge for both practitioners and academia. Thus, the paper presents a comprehensive impact assessment framework (iECoC) quantified through an integral aggregation operator based on a novel use of fuzzy measure (Choquet integral). The iECoC results in a single number, but has an inherent value of reviling its segmented structure, which separately depicts the impact on three segments: culture, economy, and community, thus providing insights into trends for sectoral decision-making. The impact is measured in three years span on the example of Novi Sad—European Capital of Culture 2022. [ABSTRACT FROM AUTHOR]