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Recent Extensions of Robert F. Lusch's "Big Picture" Thinking.
- Source :
- Journal of Macromarketing; Mar2023, Vol. 43 Issue 1, p32-35, 4p
- Publication Year :
- 2023
-
Abstract
- This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral. [ABSTRACT FROM AUTHOR]
- Subjects :
- STATURE
MARKETING channels
EULOGIES
Subjects
Details
- Language :
- English
- ISSN :
- 02761467
- Volume :
- 43
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Macromarketing
- Publication Type :
- Academic Journal
- Accession number :
- 161309282
- Full Text :
- https://doi.org/10.1177/02761467221150167