ACTUAL PAID COST OF EQUITY CAPITAL IN THE ACCOMMODATION AND FOOD SERVICES ACTIVITIES SECTOR 2015-2019.

The aim of the paper is to determine the actual cost of equity capital in the accommodation and food service activites sector in the Czech Republic between 2015 and 2019. The data was collected from the Albertina database and processed based on changes in retained earnings from previous years and the current financial year's profit. The results show the resulting cost of equity capital, which in the years under consideration averaged between 32.40 - 67.25% and the median values ranged between 11.78 - 22.72%. The contribution of this paper can be seen in bringing the resulting value of the actual cost of equity capital in the selected industry on which subsequent predictions for the future can be based. The limitation of the research can be seen in the use of older data. [ABSTRACT FROM AUTHOR]