Carl Safina—Provide your audience with information they care about.

Gilchrest read Safina's white paper, and he requested a meeting with Safina, alone, without anyone else - not Safina's advisors, nor the Congressman's staff. In the 1990s, when Safina was becoming active, fisheries regulations were mandated by the Magnuson Act, and managed by Fisheries Councils comprising fishermen (Safina was the only professional conservationist). Carl Safina - Provide your audience with information they care about I This essay is part of a series of essays that are based on interviews conducted for this special issue with people who practice risk communication related to human or natural hazards as part of their professions i . [Extracted from the article]