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CONSUMER KNOWLEDGE, EDUCATION, AND SELF-PROTECTION AGAINST MISLEADING PRODUCT CLAIMS.

Authors :
Mohr, Joel
Dacin, Peter A.
Source :
AMA Marketing & Public Policy Academic Conference Proceedings; 2021, Vol. 31, p215-218, 4p
Publication Year :
2021

Subjects

Subjects :
CONSUMER expertise
CONSUMER education
ADVERTISING
FALSE advertising
LAW enforcement

Details

Language :
English
Volume :
31
Database :
Complementary Index
Journal :
AMA Marketing & Public Policy Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161133796

Tools

Authors Abstract Subjects Details