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CDC PROTECTIVE RECOMMENDATIONS FOR COVID-19 IN ADVERTISED MESSAGING: CONDITIONAL MEDIATION DUE TO CONSUMER COVID-19 CONCERN ON RESTAURANT PATRONAGE INTENTIONS.

Authors :
Rybak, Garrett
Johnson, Alicia M.
Burton, Scot
Source :
AMA Marketing & Public Policy Academic Conference Proceedings; 2021, Vol. 31, p188-192, 5p
Publication Year :
2021

Subjects

Subjects :
COVID-19 pandemic
CONSUMERS
RESTAURANTS
ADVERTISING

Details

Language :
English
Volume :
31
Database :
Complementary Index
Journal :
AMA Marketing & Public Policy Academic Conference Proceedings
Publication Type :
Conference
Accession number :
161133789

Tools

Authors Abstract Subjects Details