The value of context-specific studies for marketing.

MLA

Stremersch, Stefan, et al. “The Value of Context-Specific Studies for Marketing.” Journal of the Academy of Marketing Science, vol. 51, no. 1, Jan. 2023, pp. 50–65. EBSCOhost, https://doi.org/10.1007/s11747-022-00872-9.

APA

Stremersch, S., Gonzalez, J., Valenti, A., & Villanueva, J. (2023). The value of context-specific studies for marketing. Journal of the Academy of Marketing Science, 51(1), 50–65. https://doi.org/10.1007/s11747-022-00872-9

Chicago

Stremersch, Stefan, Jorge Gonzalez, Albert Valenti, and Julian Villanueva. 2023. “The Value of Context-Specific Studies for Marketing.” Journal of the Academy of Marketing Science 51 (1): 50–65. doi:10.1007/s11747-022-00872-9.