Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China.

MLA

Junwei Cao, et al. “Influencing Factors of Users’ Shift to Buying Expensive Virtual Gifts in Live Streaming: Empirical Evidence from China.” Frontiers in Psychology, vol. 13, Nov. 2022, pp. 1–17. EBSCOhost, https://doi.org/10.3389/fpsyg.2022.997651.

APA

Junwei Cao, Guihua Zhang, Dong Liu, & Meng Shang. (2022). Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China. Frontiers in Psychology, 13, 1–17. https://doi.org/10.3389/fpsyg.2022.997651

Chicago

Junwei Cao, Guihua Zhang, Dong Liu, and Meng Shang. 2022. “Influencing Factors of Users’ Shift to Buying Expensive Virtual Gifts in Live Streaming: Empirical Evidence from China.” Frontiers in Psychology 13 (November): 1–17. doi:10.3389/fpsyg.2022.997651.