Business and Passion: Kimberly Moran, head of rare diseases in the US for UCB, started off working in medicine but quickly learned the importance of the business side of industry--and its role in helping improve the diagnosis and access paths for underserved patient segments

The article focuses on how Kimberly Moran, head of rare diseases for UCB, started off working in medicine but quickly learned the importance of the business side of the industry. It states that Moran had personal reasons for choosing to work in the life sciences and took interest in rare and orphan diseases. As per the article, his uncle's rare spinal cord disease and a few other people afflicted with the disease sensitized and motivated her to improve the system.