Optimizing the Effectiveness of "Internet +" Contest to Deepen the Reform Path of Innovation and Entrepreneurship Education in Colleges and Universities.

In the Internet environment, college innovation and entrepreneurship will face more opportunities and challenges. "Internet +" simply means "Internet + traditional industries." With the development of science and technology, the use of information and Internet platforms enables the integration of the Internet and traditional industries and uses the advantages and characteristics of the Internet to create new development opportunities. University learners are one of the most important contact groups on the Internet. They are generally familiar with the Internet and are good at using Internet channels and Internet thinking to solve problems. Therefore, they are able to grasp opportunities and achieve breakthroughs. Innovation and entrepreneurship education is aimed at cultivating talents with basic entrepreneurial qualities and pioneering personality, and it is an education to cultivate innovative thinking and entrepreneurial ability for the whole society in stages and at different levels. How to effectively use the dividends of Internet entrepreneurship to realize their own transformation and growth is a topic worth studying. Therefore, this paper takes the life cycle of "Internet +" college students' innovation and entrepreneurship competition as an example, summarizes the achievements and problems of a university in holding the competition, and puts forward countermeasures and suggestions for optimizing and organizing the competition on this basis. Experiments show that the quality of the competition itself, the relevant rules of the competition, the impact of the external environment, and home-school cooperation will have a greater impact on students' innovation and entrepreneurship performance. [ABSTRACT FROM AUTHOR]