INVESTISSEMENT DANS LE CAPITAL HUMAIN: IMPORTANCE POUR L'INDUSTRIE DU TOURISME.

This article aims to analyze the investments in human capital and their importance to the tourism industry. The concept of human capital in tourism is defined. Substantial attention is paid to the assessment of training needs of personnel in tourism and the reasons for its implementation. The attention is focused on the methods for assessing the training needs of staff in the tourist business. Special emphasis is placed on the practical methods of training. The role of training evaluation is identified in order to measure the achievements and results of its implementation. The advantages and disadvantages of the evaluation process are pointed out. The difficulties in measuring the return of investment of training in the tourism industry are discussed. [ABSTRACT FROM AUTHOR]