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Special Issue Call for Papers: How Well Does Your Sales Curriculum Sell? Research Focused on (Re)Designing Sales Curriculum.

Source :
Journal of Marketing Education; Dec2022, Vol. 44 Issue 3, p402-402, 1p
Publication Year :
2022

Abstract

Developing Graduate Sales Curriculum Competency-based sales curricula provide a foundation that helps create competitive advantages for businesses searching for talent to engage and lead in sales, operations, and organizational leadership roles. Manuscripts for this special issue are likely to align with one of four areas: 1) Building Competency-Based Curriculum & Courses, 2) Developing Graduate Sales Curriculum, 3) Conducting the Sales Curriculum Review Process, and 4) Centering Curriculum: Corporate Executives & Data. Here, we seek ways to develop competency-based sales curricula and activities for teaching and developing the conceptual and applied skills for undergraduate and graduate education in sales. [Extracted from the article]

Details

Language :
English
ISSN :
02734753
Volume :
44
Issue :
3
Database :
Complementary Index
Journal :
Journal of Marketing Education
Publication Type :
Academic Journal
Accession number :
160110842
Full Text :
https://doi.org/10.1177/02734753221119010