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Special Issue Call for Papers: How Well Does Your Sales Curriculum Sell? Research Focused on (Re)Designing Sales Curriculum.
- Source :
- Journal of Marketing Education; Dec2022, Vol. 44 Issue 3, p402-402, 1p
- Publication Year :
- 2022
-
Abstract
- Developing Graduate Sales Curriculum Competency-based sales curricula provide a foundation that helps create competitive advantages for businesses searching for talent to engage and lead in sales, operations, and organizational leadership roles. Manuscripts for this special issue are likely to align with one of four areas: 1) Building Competency-Based Curriculum & Courses, 2) Developing Graduate Sales Curriculum, 3) Conducting the Sales Curriculum Review Process, and 4) Centering Curriculum: Corporate Executives & Data. Here, we seek ways to develop competency-based sales curricula and activities for teaching and developing the conceptual and applied skills for undergraduate and graduate education in sales. [Extracted from the article]
- Subjects :
- CURRICULUM planning
CURRICULUM
EDUCATIONAL planning
Subjects
Details
- Language :
- English
- ISSN :
- 02734753
- Volume :
- 44
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing Education
- Publication Type :
- Academic Journal
- Accession number :
- 160110842
- Full Text :
- https://doi.org/10.1177/02734753221119010