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社会排斥对消费者拟人化品牌选择倾向的 双路径影响机制研究.

Authors :
徐 虹
杨红艳
Source :
Nankai Business Review; 2022, Vol. 25 Issue 2, p214-226, 13p
Publication Year :
2022

Abstract

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Details

Language :
Chinese
ISSN :
10083448
Volume :
25
Issue :
2
Database :
Complementary Index
Journal :
Nankai Business Review
Publication Type :
Academic Journal
Accession number :
159094393