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The Consistency of Trust-Sales Relationship in Latin American E-Commerce.
- Source :
- Journal of Internet Commerce; Oct-Dec2022, Vol. 21 Issue 4, p476-496, 21p, 3 Charts, 3 Graphs
- Publication Year :
- 2022
-
Abstract
- Customer's trust in vendors' reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 15332861
- Volume :
- 21
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Internet Commerce
- Publication Type :
- Academic Journal
- Accession number :
- 158997853
- Full Text :
- https://doi.org/10.1080/15332861.2021.1975426