Sastera Rakyat daripada Perspektif Kearifan Tempatan dan Potensinya kepada Pelancongan Budaya di Sarawak.

Folk literature is part of the communal culture that comprises all aspects of life. Initially, folk literature or verbal literature spread via word of mouth before being passed down from one generation to another. One of the well-known folk literature is folklores due to its universal characteristics and exist in all communities across the world. In Sarawak, the folklores of indigenous ethnics consist of stories of their origin, myths, and legends of particular places that become major tourist destinations of the state. Thus, this study is conducted to gather the latest data on the potential of folklores to the cultural tourism industry in Sarawak from the perspective of local wisdom. The data collection procedure comprised qualitative research method via texts analysis. A total of four Sarawak folklores from the Sarawak Folklores Anthology: Telichu and Telichai (2020) published by Dewan Bahasa dan Pustaka were analysed. The result shows that folklores have the potential of becoming a promotional tool for cultural tourism in Sarawak. Furthermore, the local wisdom contained in Sarawak folklores has commercial values that can be marketed to the international level. These findings serve as reference for stakeholders in the Sarawak tourism industry to formulate new strategies in order to further develop the local cultural tourism industry. [ABSTRACT FROM AUTHOR]