Can developmental culture enhance team service innovation? Quantitative and qualitative analyses in the hospitality industry.

Purpose: Service innovation benefits hospitality organizations' service quality and competitive advantages. However, how and when team culture amplifies team service innovation is still not fully comprehended. Thus, this study aims to reveal the mediation and moderation mechanisms behind the team-level culture and service innovation nexus. Design/methodology/approach: This study used both quantitative and qualitative methods to validate the research model. The authors collected data from leaders and their members working in the hospitality sector in China. Findings: The results demonstrated the positive nexus of developmental culture and team service innovation. This nexus was sequentially mediated by aggregated creative role identity and aggregated creative self-efficacy and was also strengthened by task interdependence. Practical implications: The results indicated that hospitality practitioners should consistently instill the values of developmental culture into their members to trigger their teams' service innovative endeavors. They should also design more tasks requiring intensive teamwork and encourage members to complete these tasks collaboratively. Originality/value: This study advances the understanding of the direct, mediating and moderating effects behind team service innovation. [ABSTRACT FROM AUTHOR]