Digital Playbook Strengthening Valorisation of Research and Innovation Infrastructures.

The current green and digital transitions as well as demands arising from the global competitiveness targets set European industry in a challenging position. Simultaneously, the pandemic has limited our possibilities for traditional face-to-face collaboration, and many new ways of working are here to stay. The services and platforms offered by university-based research and innovation infrastructures are often lacking the point of view of other stakeholders' interests. Nor do they emphasise new initiatives towards more effective and collaborative innovation management actions targeting for example business opportunities and commercialization. In this paper we present a Digital Playbook approach facilitating the process to plan and pre-segment the standard service pathways for the benefit of more effective valorisation of research and innovation infrastructures. Embedding the digital tools into the process enables a larger number of innovators to be engaged and thus cultivates a prospective and creative innovation environment. [ABSTRACT FROM AUTHOR]