The Innovative Power of Data in Circular Economy.

Companies have ambitious circular economy and other environmental commitments, that call for innovative approaches. At the same time, the burgeoning availability of data is transforming how businesses operate. The aim of this Action Design Research is to understand the value of utilizing versatile product lifecycle and value network data for realizing circular economy and environmental sustainability. The findings are a result of a 6-month research project with a manufacturing company carried out in January to June 2022. Based on the outcomes of the work and by assessing the process we aim at defining a set of design principles for creating environmental, customer, and business value out of data. The results will contribute to the understanding of the innovative power of data in environmental sustainability and circular economy and give recommendations for practitioners looking for ways to utilize data for the benefit of environmental sustainability. [ABSTRACT FROM AUTHOR]