The Geneiosity Cure: How the dangerously frayed ties between nonprofits and supporters can be fixed.

Chappell, a former fundraiser who's now an executive at the data firm DonorSearch, flashes onto a screen a chart showing the decline in giving over two decades -- from its high point in 2002 at 68 percent of all American households to less than 50 percent in 2018, the latest year for which the Indiana University Lilly Family School of Philanthropy has numbers. But frontline fundraisers come and go as well, Trahan notes, and organizations don't discourage them from building relationships. Trahan doesn't understand why organizations neglect their monthly donors and simply hope for renewals. Not long after she started at the Houston Food Bank in 2020, Abby Trahan unwittingly tackled a problem threatening the nonprofit world and bedeviling its biggest thinkers. [Extracted from the article]