ALARMISM VS ESCHATOLOGY: CONCEPTUAL ANALYSIS (ON MATERIAL OF UKRAINIAN DISCOURSE).

The article studies and conceptualises alarmism and eschatology in the modern Ukrainian discourse. The approach to understanding the concept developed by G. Frege ("Fregean Thoughts") was used as the theoretical basis for conceptualising these categories. The research interest of the paper is caused by the identification of the content of the conceptual levels of alarmism and eschatology. The results make it possible to define alarmism as a worldview sensation of an intuitive level that historically emerged from empiricism, reflecting the readiness to overcome the current global challenges. Eschatology arises as a doctrine that accepts the finiteness of individual and universal beings. The conceptualization of alarmism and eschatology allows us to conclude that, although both categories act as a means of characterizing the state of modern global society that has lost its intentions for its development, eschatology is looking for ways to reconcile with the inevitable approaching of "end of history"; the alarmism tries to mobilize the efforts of the global society to overcome the acute challenges of our time, gives one or another problem the status of serious. [ABSTRACT FROM AUTHOR]