Driven to Succeed.

The article reports on issues related to golf industry. As the pressure to perform has ratcheted up across the whole economy and especially for publicly traded companies, golf equipment manufacturers have taken big risks to develop a hit driver. The rewards are tremendous, but the cost of failure can be huge. From the middle of May through the end of August, golfers have bought more than 38,000 TaylorMade r7 quad drivers and its sister r7 quad TP at a minimum price of $480. The r7 is an ingenious blend of technology and marketing that has captivated the market's attention.