THE POWER OF BEHAVIOR CONTROL: A CRITIQUE OF BEHAVIOR MODIFICATION METHODS.

This article presents information on behaviorism. In the last two decades, psychology has witnessed a meteoric rise in the prestige and influence of the application of behavior theory. Behaviorism appears to be on the way to domination of applied psychology similar to its past domination of the experimental area. The major support for this behavioristic ferment in psychology is the apparent power that behavioral methods have in controlling human actions. Such behavior control power has implications related to three major areas of concern for psychologists: therapy, ethics and social control.