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Free Press Gets a Whole New Meaning.
- Source :
- BusinessWeek; 1/31/2005, Issue 3918, p74-76, 2p, 1 Color Photograph
- Publication Year :
- 2005
-
Abstract
- Comments on how giveaway papers are attracting younger readers and bringing in new advertisers. How big newspaper publishers are launching or are partnering with free newspapers; Why getting into the free business is a smart and necessary strategy for the industry; Issue of profitability; Concerns over quality; Observation that cities with mass transit in place are the biggest targets so far for the giveaways; Outlook. INSET: Why Give It Away?.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3918
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 15780778