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Switching Intentions of Service Providers and Cultural Orientation.
- Source :
- Journal of International Consumer Marketing; Jul-Sep2022, Vol. 34 Issue 4, p450-464, 15p, 2 Diagrams, 4 Charts
- Publication Year :
- 2022
-
Abstract
- This study performs a cross-cultural comparison to understand how the drivers of switching intentions differ between countries that vary in their long-term orientation (LTO). The authors hypothesize how LTO moderates the influence of the drivers of switching intentions for a mobile phone subscription service. Structural invariance tests between consumer samples of the United States (low LTO) and the Netherlands (high LTO) reveal that, consumers from high LTO nation attribute more importance to relational quality but care less about service recovery in their formation of switching intentions. The theoretical and managerial implications of how differences in time orientation affect the pathways to loyalty are discussed. [ABSTRACT FROM AUTHOR]
- Subjects :
- INTENTION
CELL phones
SUBSCRIPTION services
SWITCHING costs
CROSS-cultural studies
Subjects
Details
- Language :
- English
- ISSN :
- 08961530
- Volume :
- 34
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of International Consumer Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 157771139
- Full Text :
- https://doi.org/10.1080/08961530.2021.1964408