61‐2: Invited Paper: ShyTech Displays High resolution Displays Hidden Behind Decorative Surfaces.

ShyTech is the new automotive interior smart home living‐style oriented design direction. It is a consistent alternative approach to giant display consoles. Key intention is to reduce a potential information overload by providing content only when and where necessary (on‐demand principle). This paper introduces design opportunities, use cases, challenges and technical solutions for premium image quality, natural‐looking and genuine‐feeling surface textures, daylight readability and postcard effect avoidance. [ABSTRACT FROM AUTHOR]