Catalyzing change: Innovation in women's entrepreneurship.

By approaching innovation from a feminist perspective, "innovation blind spots" can be identified and overcome (Pecis & Berglund, 2021), and the diversity of women entrepreneurs' experiences with innovation can be discovered. For instance, there is a paucity of research examining how innovation inspires women to start businesses, how women entrepreneurs respond to new innovations by competitors, and how they start and scale innovations in the marketplace. Entrepreneurship and innovation are social and relational processes that occur in diverse contexts involving multiple stakeholders. Gendered norms, attitudes, and values shape and inform female entrepreneurs' innovative behavior with respect to their motivation, innovation processes, and innovation outcomes (Pecis & Berglund, 2021). [Extracted from the article]